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  • Why Goat Milk?

    Why Goat Milk?

    What's all the buzz about Goat Milk? Is it safe for those with sensitive skin? Is it just another fad like Goat Yoga, or is this a product that is around to stay? How will it benefit your clients?

  • Using Vectors of the Face in Treatments

    Using Vectors of the Face in Treatments

    Learning the anatomy of the face has been one of the most fascinating parts of my career as an Esthetician. In this article, we will explore how to use the Vectors of the face to improve the treatments we provide our clients. 

  • Working with the Upper, Middle, and Lower Face in Esthetics

    Working with the Upper, Middle, and Lower Face in Esthetics

    A fantastic technique I use with my clients is examining the face in sections. This means looking at the upper face, mid face, and lower face anatomy of each client. Of course, the neck and décolleté are also important, but in this article we're covering the face.

  • Are you Working with the Anatomy of EACH Face?

    Are you Working with the Anatomy of EACH Face?

    As estheticians, we are all about using high performance skincare products and advanced technology to help our clients look their best. But there's more to it than that, right! 

    Everything we do should be based on the anatomy of each face since no two faces are alike. In other words, each will present with different needs. 

  • What are Your Value-Added Extras?

    What are Your Value-Added Extras?

    Let's face it, this business is competitive! If you don't know how to STAND OUT, your business could languish or clients won't be compelled to return.  

    No doubt you've heard you have to carve a "niche" for yourself by offering a service others don't or specialize in certain treatments. Some of us feel like we're never going to stand out because  we are not a natural born superstar. 

    Did you know there's one more way you can STAND OUT in this crowded space? You do it by creating your "Value Added" extras and making them available to your clients.