Introduce Your Clients to Budget-Friendly Skincare
The USA skincare market was valued at $26.92 billion in 2018 and is projected to reach USD $37.13 billion by 2026. This is a growth rate of 4.08% from 2019 to 2026. I'm sharing this with you to help you realize there is enough business for ALL of us - and you deserve a piece of this pie!
As a Licensed Esthetician (LE) we have access to products many do not. From companies offering advanced Pro grade ingredients, to skincare manufacturers selling only to LEs. Over the years I have explored both in depth.
We serve clients with varying degrees of preferences. Some only want the crème de la crème of products, while others are more conservative in their approach. In order to satisfy a wide range in preference, we must offer choices.
My personal experience is if someone is given too many choices, they get stuck in analysis paralysis. A confused mind will not make a purchase. Keeping things simple, in the long run, ends up being more beneficial for the client and simpler for you, the business owner.
If you've known me for long you know I offer the crème de la crème of products in the NeoGenesis, SculPLLA, and Dr. Esthe lines. These are PRO grade ingredients in phenomenal, skin-transforming formulas.
I've also offer a line I call CBE Botanicals. This line contains quality ingredients in formulas that beat the pants off OTC products, and at a budget-friendly investment. CBE Botanicals are ideal for the client who is up-leveling her skincare journey, but she's not yet ready for the crème de la crème.
The CBE Botanicals line is a way to elevate your client's skincare journey at a pace she is comfortable. She'll get better results using this line than her OTC products. As this occurs, she then learns to trust your advice. In time, when she has a more pressing anti-aging needs, she'll be more willing to invest in the crème de la crème products.
When you purchase CBE Botanicals from me, you don't have to go through the research and testing phase, because I've already done this. You don't have to carry large inventories because I am carrying it for you. This means your out-of-pocket investment is lower. For a sole proprietor this is smart business.
It is okay to start your clients on the basics before graduating them to the crème de la crème of products.
Learn more about the CBE Botanical lines by visiting each product page.
Are Home Use Device...
One of the most challenging parts of being an esthetician is having leading edge technology, so our clients leave the treatment studio looking like...Read More
Is it a Hobby or a ...
In the final article of the Building Revenue Series, I want to pose this question. Are you operating a hobby or a business? In case you're wonderin...Read More
What to say when a ...
One thing I've learned over the years is, I have a limited amount of time with a client so what I do *has* to make a difference. This means every p...Read More